It also explains the specific ways we use and disclose that information. We take your privacy extremely seriously, and we never sell lists or email addresses.
Information We Collect
(a) Information you voluntarily provide to us
When you sign up for our newsletter or push notifications, send us an email, post on our blog or communicate with us in any way, you are voluntarily giving us information that we collect.
(b) Information we collect automatically
When you browse our Website, we may collect information about your visit to our Website.
(c) Cookies and tracking
We and our partners may use various technologies to collect and store information when you use our Website, and this may include using cookies and similar tracking technologies on our Website, such as pixels and web beacons, to analyze trends, administer the website, track users’ movements around the website, serve targeted advertisements, and gather demographic information about our user base as a whole.
(d) Web beacons
We use web beacons in our emails. When we send emails to our newsletter subscribers, we may track behavior such as who opened the emails and who clicked the links. This allows us to measure the performance of our email campaigns. To do this, we include single pixel gifs, also called web beacons, in emails we send.
Web beacons allow us to collect information about when you open the email, your IP address, your browser or email client type, and other similar details. We use the data from those Web Beacons to create reports about how our email campaign performed and what actions our subscribers took. Reports are also available to us when we send email to you, so we may collect and review that information.
(e) Information from other sources
From time to time we may obtain information about you from third party sources, such as public databases, social media platforms, third party data providers and our joint marketing partners. We take steps to ensure that such third parties are legally permitted or required to disclose such information to us.
Examples of the information we may receive from other sources include: demographic information, device information (such as IP addresses), location, and online behavioral data (such as information about your use of social media websites, page view information and search results and links). We use this information, alone or in combination with other information (including Personal Information) we collect, to enhance our ability to provide relevant marketing and content to you and to develop and provide you with more relevant products features, and services.
Use and Disclosure of Personal Information
We may use and disclose Personal Information only for the following purposes:
(a) To send you informational and promotional content in accordance with your marketing preferences.
You can stop receiving our promotional emails by following the unsubscribe instructions included in every email.
(b) To communicate with our newsletter subscribers and customers about their account and provide customer support.
This may include developing tools and algorithms that help us prevent violations.
(d) To protect the rights and safety of our website visitors, newsletter subscribers, customers and third parties, as well as our own.
(e) To meet legal requirements, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.
(f) To provide information to representatives and advisors, including attorneys and accountants, to help us comply with legal, accounting, or security requirements.
(g) To prosecute and defend a court, arbitration, or similar legal proceeding.
(h) To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.
(i) To provide, support, and improve the Products and Services we offer.
(m) Third Parties – We may disclose Personal Information to the following types of third parties for the purposes described in this policy:
(i) Service Providers.
Sometimes, we share your information with our third party Service Providers, who help us provide and support our Services. Examples of Service Providers include payment processors, hosting services and content delivery services.
(ii) Advertising partners.
We may partner with third party advertising networks and exchanges to display advertising on our Websites or to manage and serve our advertising on other sites and may share Personal Information with them for this purpose. All third parties with which we share this information are required to use your Personal Information in a manner that is consistent with this policy.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner or service provider (in this case, cakesandcolors) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognize your computer both when it visits the website or service in question and also when it visits certain other websites or services.
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Websites, and we refer to these as “performance” or “functionality” cookies.
Cookies served through our Website
Essential Website Cookies
Session cookies – We use a session cookie to remember your log-in for you when logging into our Client Area. You can learn more about session cookies and what they are used for at http://www.allaboutcookies.org/cookies/session-cookies-used-for.html
Analytics and Customization Cookies
Google Analytics Cookies gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you.
Google/DoubleClick Cookie – We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future.
Google Adwords Conversion Tracking Cookie – This allows us to make better use of our paid search budget.
Facebook Advertising – We use Facebook advertising conversion tracking and re-targeting pixels.
Other tracking technologies
We and our third party partners may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or, in the case of web beacons, opened an e-mail that we have sent them.This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns.
While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.
Targeted online advertising
How can I control cookies?
You have the right to decide whether to accept or reject cookies.Cookies are not dangerous to your computer in any way. They are not executable programs and they can’t install any virus or malware on your computer. But if you still wish to delete the cookies set by our websites then please follow the instructions below:
Website Cookie Preference Tool: You can exercise your Website cookie preferences by visiting the TRUSTe preference center by clicking this link: http://preferences-mgr.truste.com/.
Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur.
The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.
Access to Personal Information
Questions & Concerns
Public Information and Third Party Websites
We have public blog on our Website https://cakesandcolors.com/ . Any information you include in a comment on our blog may be read, collected, and used by anyone. If your Personal Information appears on our blogs and you want it removed, contact us here. If we are unable to remove your information, we will tell you why.
(b) Social media platforms and widgets.
Our Websites include social media features, such as the Facebook Like button. These features may collect information about your IP address and which page you are visiting on our Website, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website.
We also maintain presences on social media platforms including Facebook, Twitter, and Pinterest. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.
(c) Links to third-party websites.
Contest and Sweepstakes
We may, from time to time, offer surveys, contests, sweepstakes, or other promotions on our Websites or through social media (collectively “Our Promotions”). Participation in our Promotions is completely voluntary. Information requested for entry may include personal contact information such as your name, address, date of birth, phone number, email address, username, and similar details.We use the information you provide to administer Our Promotions. We may also, unless prohibited by the Promotion’s rules or law, use the information provided to communicate with you, or other people you select, about our Services. We may share this information with our affiliates and other organizations or Service Providers in line with this policy and the rules posted for the Promotion.
Safeguarding Your Information
We take reasonable and appropriate measures to protect Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Information.
Accuracy and Retention of Data
We do our best to keep your data accurate and up to date, to the extent that you provide us with the information we need to do so. If your data changes (for example, if you have a new email address), then you are responsible for notifying us of those changes. Upon request, we will provide you with information about whether we hold, or process on behalf of a third party, any of your Personal Information.We will retain your information for as long as your account is active or as long as needed to provide you with our Services. We may also retain and use your information in order to comply with our legal obligations, resolve disputes, prevent abuse, and enforce our Agreements.